What are rich snippets?
I’ve gotten a few emails from readers asking about rich snippets. Rich snippets are a facet of off-page SEO that is often neglected by SEO experts. Rich snippets are SERPs that include additional data. The extra data is often extracted from an HTML page’s structured data. Typically rich snippets come in either reviews, recipes or events.
When you go to search say an ice cream parlor nearby you, in the SERPS there will be your typical results that include just a url and a meta-description but some will have a little widget right below the site url. That is the rich snippet. For ice cream parlors it’d typically be a review, so you’d see a rating out of 5 stars and then to the right of the stars would be the rating number, amount of reviews, and anything else. More often than not there will be a picture included as well that will be on the left of the SERP.
Why are these very important?
Because it shortcuts the amount of clicks a search engine user has to take to find out information about your business. Instead of having to click on the link to see the review rating and amount of reviews for your business they can see it without ever having to enter your website. They also get to see a picture of your service.
Rich snippets make your SERP stand out among the sea of results and they are very crucial to converting impressions into clicks.
That’s all for today folks, see you next time.